Who Should be Your Chief Collaboration Officer? – Morten T. Hansen and Scott Tap…

Companies need an executive responsible for integrating the enterprise — a Chief Collaboration Officer (CCO). Increasingly, companies are embracing collaboration as part of their strategy to grow, by cross-selling products to existing customers and innovating through the recombination of existing technologies. But this won’t work unless employees work effectively across silos — across sales offices, business units, sales, product development, and marketing.