“The activity is called “asks” and “offers”: At any given moment, there is something you need to know, learn or accomplish. Simultaneously, you represent collections of experiences and knowledge that could help someone else achieve his or her goals. The problem is that if you walk into a room of 100 people, the chance that somebody in that room has what you need is 4 percent. And given how social networks function and people interact in crowds, the chance of connecting with any of those four people is the equivalent of hitting the lottery.”
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